Daily Explore presence
More content means more reach without a fixed editor cost.
Scenario: Khaton store · Instagram
How Khaton scaled Instagram content without a separate production team
Khaton’s Instagram shop, led by Mr. Haghjoo — from product intro to Reels and Stories on one link-to-video path.
Primary sales channel
< 5 min
Idea to Reel
Daily
Publish capacity
1 team
No full-time editor
Story highlights
- Khaton sells on Instagram; Reels and Stories are the main product intro channel
- Mr. Haghjoo raised weekly output without hiring a full-time editor
- A short product note or link becomes a 9:16 video for feed and Stories
- Reel scheduling runs from the RafixAI dashboard
- Visual tone stays consistent across every video on the page
“Our Instagram page is the storefront. We used to spend hours on each Reel; now we build several versions the same day and publish the best one.”
RafixAI × Khaton
- Store
- Khaton
- @khatoon.beautyshiraz
- Manager
- Mr. Haghjoo
- Sales model
- Social commerce / DM
- Content
- Reels, Stories, product intros
- Workflow
- Short brief → video → Instagram publish
About Khaton
Khaton is an Instagram-first retail business at @khatoon.beautyshiraz, managed by Mr. Haghjoo. Products reach customers mainly through Reels, Stories, and DMs. Content speed and brand consistency on the page map directly to daily sales.
The challenge
Instagram retail depends on fresh content. Manual Reels took too long; when editing slipped, Stories and feed went quiet. A full-time editor was not economical at current scale.
The RafixAI path
Khaton’s team enters a short product note or link into RafixAI and gets a 9:16 Reel-ready video. Scheduling from the same dashboard keeps the page active every day.
- 01
Short input
Product name, one benefit line, or a page link — no long brief.
- 02
Reel ready
Vertical video with suggested caption for the Instagram feed.
- 03
Variants
Different hooks for Stories and Reels to pick the winner.
- 04
Steady publish
Schedule posts from the dashboard so the page never goes dark.
At launch
Daily Reels
Without long edit queues
+200%
Content prep speed
0 editors
Full-time add-ons
On-brand
Consistent look on the page
What changed
Before RafixAI
With RafixAI
Hours of editing per Reel
Several versions the same day
Page depends on the manager’s free time
Steady scheduling from the dashboard
Inconsistent look between posts
On-brand tone and templates
Gaps when production slipped
Continuous product introductions
What this unlocks
Faster creative tests
Several hooks and captions tested in one day.
Smoother DM sales
New arrivals get a Reel the same day they land.
Lighter ops for Mr. Haghjoo
Focus on product picks and DMs, not the edit timeline.
Your Instagram shop can grow the same way
Build your first Reel with free credits.